Case Study +$150k In first Year Revenue
Bahamas Tour Booking System
Snapshot
$150k+ online booking revenue in the first 12 months
Under 1 percent chargeback rate from Jan 2023 to Nov 10, 2025
5.0 stars on Google as of May 2024
90 percent of bookings now from the company’s own app
Situation
The team relied on OTAs like TripAdvisor and Booking.com and on manual scheduling. Commissions reduced margin. In-person payments and back and forth messages slowed bookings. The owner was stuck doing admin tasks instead of running tours.
Objectives
Grow direct bookings and cut OTA commission drag
Take secure online payments for local and international guests
Reduce manual admin tasks and enable bookings to run after hours
Lift search visibility and trust with clear information
What we shipped
24/7 booking engine. Custom Laravel app with live availability, instant confirmation, and automated emails
One checkout, many rails. Stripe, PayPal, and WiPay in a single flow to cover major cards and regional preferences
AI help desk. Chatbot answers FAQs, policies, directions, and weather questions, opens tickets, and guides guests to book
Security and reliability. Cloudflare protections and in-house cybersecurity standards for the app stack
Search and trust work. On-page SEO, structured data, tour pages with clear FAQs, and review capture guidance
Results
$150k+ in online bookings from Jan 2023 to Dec 2023
chargebacks under 1 percent from Jan 2023 to Nov 10, 2025
Moved from 2 to 3 OTAs to 90 percent direct via the app
Booking conversion nearly doubled after launch
The owner now focuses on running tours. The app handles intake, payment, confirmations, and first response
top placements achieved:
- Adventure tours bahamas” ranked 1st
- Nassau bahamas adventure tours” ranked 1st
- Tours bahamas” ranked 3rd
- bahamas boat tours” ranked 5th
- Adventure tours bahamas” ranked 1st
- Nassau bahamas adventure tours” ranked 1st
- Tours bahamas” ranked 3rd
- bahamas boat tours” ranked 5th
Data Provenance
Metrics come from GA4, Stripe, PayPal, WiPay, Google Business Profile, and internal logs. Date windows are shown above.
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